Answers.com - How to spend in excess of your market cap

Earlier this week Answers.com (ANSW) announced the acquisition of Lexico for $100 million in cash. At the time of the announcement this acquisition price was slightly greater than Answers.com's market cap.

Lexico operates websites at dictionary.com, thesaurus.com, and reference.com. Because Lexico generates minimal revenues, many are basically calling this an asset acquisition.

Other public companies who purchased a domain name to build a business around?

Local.com purchased its domain name for $700,000 in 2005.

Web.com bought its domain name and a hosting customer base for $4.4 million in 2006.

On the flip side, Odimo sold its headline domain name diamond.com for $7.5 million in 2006.

Intersearch Group is an entire company built around monetizing domain names like banks.com, look.com and irs.com. It looks like they spent about $13 million on their domain names.