Cringely's analysis on Google's (GOOG) intention to bid at least $4.6 billion on wireless spectrum.
He believes that Google doesn't really want to win the spectrum, just try to impose its own rules on the eventual winners- the mobile telcos. Cringley's believes that when the mobile telcos eventually win the auction, they will not look favorably on Google's actions.
Remember what happened last time Google ruffled the feathers of an entrenched incumbent in a sector outside of its cozy internet advertising business?
Google tried to promote its checkout service which competes against Ebay's paypal. Ebay responded by pulling all of its ads from Google's network.
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