Heelys - A well timed IPO

In a previous entry I had taken a look at the performance of Heelys (HLYS) compared to other "shoe fad" stocks. Since that time, shares took a 50% haircut and then some.

As it turns out, the popularity of their wheeled shoes may have exactly coincided with their IPO. Take a look at the search volume from Google Trends and then take a look at when shares first started trading. Even though sales are still growing, it looks like all the buzz has been played out.

Looking at the search volume other shoe fad stocks, Ugg Boots are highly seasonal. Crocs are still gaining popularity.