Idearc Inc. (IAR) owner of Internet Yellow Pages service superpages.com today announced the acquisition of the domain name localsearch.com for $3.3 million. They will also make an unspecified strategic investment in the former owner of the domain name AmericanTowns.com.
Idearc mentions in the press release that they will use the new domain name to provide a rich, useful content experience in the local search space... I guess, as opposed to the current experience at superpages.com.
Depending on how the domain name is eventually branded, this may also cause some interesting confusion with competitor Local.com's (LOCM) local search portal. Local.com had previously paid $700,000 for their domain name.
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