Communicate.com, holder of a portfolio of high value generic domain names has acquired Auctomatic.
Auctomatic helps manage eBay auctions. Communicate.com will supposedly use this technology to help build out some of their domain names to branded properties.
Over the past few years, the company has been working to transform itself from a fringe player primarily dependent on PPC income, to a company with a growing stable of popular destination websites. In theory, their domain name portfolio will give them an edge through generic traffic and strong branding. Auctomatic may give them another edge.
Communicate.com has also renamed the company Live Current Media, Inc.
Wednesday, March 26, 2008
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